He is a sixteen year old student, who enjoys watching films, normally comedy, and watches films often. He also watches TV a lot, and uses the internet to catch up with friends, family and the latest movie news, particularly regarding new releases and reviews. On the TV, he watches channels like Comedy Central, Gold and Dave, because he finds them the most entertaining. When he isn't watching films and TV or surfing the internet, he is with his friends, sometimes on the weekends drinking, and this plays a role in his choice of comedy, as he likes alcohol related humour. He also listens to music often, and enjoys rock and old/cheesy pop music, which is reflected in his choice in film, and by his casual dress sense.
We went on to use this as a basis for several choices we made. For example, as the target audience is male and between the ages of 16-20, we made our actors this age, and male. Both actors also dress in casual clothes, as do the other actors in the opening sequence. The music used also is reflected from our target audience, as we use an example of a rock song, and a cheesy pop song.
