We created our survey on survey monkey, and sent it around for people to complete. We got 30 people to participate online, and 10 on paper, leaving us with 40 people to determine our target audience from.
These are our results from the online questionnaire:
From our online questionnaire we were able to conclude what our target audience would be.
In question one, the most common age group was 16-20, with 56.7% of those who completed the survey were between this age group, giving us the impression that this will be our target age group, though it is likely to appeal to those of 11-15 or over 25.
In question two, there was an equal amount of males and females (50% of each), so we believe that our target audience will be equally male and female.
In question three, the majority of those who completed the survey were students (60%), leading us to believe that our target audience would be some form of student, be it school, sixth form, college, or university students.
When we asked those who completed the survey to rank their favourite genres in order from one to eight, 60% ranked comedy first, and 16.7 ranked it second, leading us to the belief that the comedy genre is popular amongst those who took the survey. The second highest ranked genre was action, with 26.7% ranking it first, and 13.3% ranking it second. The third was drama, because although no one ranked it first, it was the highest ranked for second, with 27.7%. From this, we may need to consider incorporating elements of these genre's into our film.
When we asked how often they watched films, 50% of the people who completed the survey said they watched films often, and 43.3% watched them sometimes, meaning we need to aim our film at those who watch films often, and try to appeal to those who watch them sometimes in order to encourage them to watch them more often.
When asked how they most often accessed media texts, 86.7% of those who responded to the survey said they tended to access media texts by the internet, and 80% by TV, meaning advertisement needs to revolve mainly around internet and TV in order to appeal to our target audience, however advertisements would still be on other forms of media, such as newspapers, magazines, radio, etc. in order to appeal tp a wider audience.
When asked where they most commonly see advertisements for films, 83.3% said they most often see them on TV, which again links to the above question, and means we need to use the TV as a vital tool for advertisement. A following 66.7% said they most often see them on the internet, backing up our above question and use of this media for advertisements.
When asked on the survey their favourite music genre, 66.7% said rock, and 46.7% said metal, meaning that we'd use more of this genre of music in order to appeal to our target audience, though other genre's such as pop (40%) in order to widen our target audience.
These results are only from our electronic survey not our ones on paper, meaning the results could change. Also, a problem with these results are that they are too general, and their lack of specific information could affect judgement on our target audience, e.g, the females who took part could have had a preference to the romance genre, but we would not know this, and would generalise that males and females are both equally fans of comedy, when this in fact may not be true.
These are the results of our survey completed on paper:
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